RED makes individuals, corporations and organizations’ ideas and concepts shine RED – elevating them to the next level. It’s a beautiful thing.
Our results-driven approach is the same with every client. We start with understanding our client’s vision before we create a plan (or campaign) combining our capabilities and network of business partnerships to paint that vision bright RED.
We’re many shades of RED. We believe that marketing, advertising and public relations areas must work alongside and with each other in order for a business to establish its solid iDentity and business foundation for growth. We keep all three aspects in mind with any task, project or campaign in hand.
SERVICES & EXPERTISE
MULTICULTURAL MARKETS, with a strong focus on the Asian-American market. It’s more than looking and sounding good to these markets, it’s about being aware and understanding the cultural sensitivities. It’s about communicating your message right the first time and all the time.
ADVERTISING – brand iDentity (logo, collateral, promotional), media planning & buying (print, digital, radio, outdoor), graphic design, web design & development, copywriting, video production. Our boutique agency is run on lasting business partnerships with freelancers and contractors who are the best in their respective fields, providing our clients the best works by well-qualified team members versus what’s available.
MARKETING – consulting, internal auditing and training, campaign establishment, sponsorship development, event sponsorships, business partnerships and relations.
PUBLIC RELATIONS – press releases, press kits, social media, promotions and launches, event planning and coordination
We are grateful for the opportunities to have worked and work with some pretty amazing brands in areas of the arts, fashion, music, nonprofit, retail, restaurant, auto, entertainment, insurance and more:
RED Cents is exactly that. They are my 2 cents, a column of my thoughts, opinions & advice based on my 6 years of owning & running RED iD Agency, a decade in the marketing industry & 32 years of learning.
I started this agency when I was only 25-years-old, and the agency and myself have evolved and changed with it. I’ve had the opportunities to work with many different clienteles, from individuals to large companies. Every client, every iDentity is different, but the RED approach is always the same.
I know what it means to dream big…and fail and then to dream bigger and succeed.
April 26, 2014 – I had an epic week, just epic, and I know that word is overused, but it best describes my week of what I call Nguyen-ing moments. There are winning moments and then there are Nguyen-ing moments!
My agency coordinated and hosted a Press Preview Night for the upcoming Thai Culture & Food Festival, and it was just amazing on so many levels. We had invited members of the Dallas press to the temple to get a preview of the festival. This was quite a feat because it involved many layers and for each team member to rock their area, from the set up crew, food preparations, temple tour, dance performers to getting the members of the press to attend and stay. View photos of the evening by clicking here.
Public relations is an art, period. It is not easy ever to get press out to any press preview so I was ecstatic to have 15 from most of the major media represented, including NBC 5, WFAA Good Morning Texas, Dallas Morning News, D Magazine, Dallas Voice, DFW Style Daily, Clear Channel, Austere Magazine, Selig Film News and CraveDFW.
Good things happen in threes. I’ve been on cloud nine just thinking about the killer night but when I got confirmation today that a dignitary will be joining the festival’s opening ceremony, I literally squealed out loud! I’m hush, hush about it until I send out the official release to the media.
Lucky #3 is that I’m speaking at the Union of Vietnamese Student Associations 2014 Leadership Summit surrounding their theme “One Seed, Endless Possibilities,” and I expect to motivate, inspire & empower them.
April 1, 2014 – The only fool on April Fool’s Day is one who loses sight of the big picture. We’ve all been fools at some point, including myself. With every situation, good or bad, and with every step along the way, I try to remind myself what I’ve accomplished, where I’ve come from, what I’ve learned from it and most importantly, where I’m going.
Where you’re going is your vision, the big picture. This is what should drive you. “Let your passion drive you,” he said. Marty Haag was a college mentor of mine and lucky me to have known him because he was a great man and was considered to be one of the greatest local TV news directors of all time.
The big picture is being aware, learning and growing from it. This is a nonstop process and not everyone has the heart to do it. It takes heart and sweat. Most of the time, if not all the time, it’s the heart that carries my every sweat. And believe me, there’s a lot of sweat. It’s not all glamorous and quite frankly, I wouldn’t have it any other way…it’s the most awesome feeling when you’ve worked so hard for something and it comes into fruition…and you know you deserve it.
Let yourself deserve it. Celebrate a long the way because it’s yours to celebrate it. Having your own business is not only owning it but owning up to it, owning up to your big picture. Once you lose sight of that, you’ve lost sight of why you’re even playing the game.