RED makes individuals, corporations and organizations’ ideas and concepts shine RED – elevating them to the next level. It’s a beautiful thing.
Our results-driven approach is the same with every client. We start with understanding our client’s vision before we create a plan (or campaign) combining our capabilities and network of business partnerships to paint that vision bright RED.
We’re many shades of RED. We believe that marketing, advertising and public relations areas must work alongside and with each other in order for a business to establish its solid iDentity and business foundation for growth. We keep all three aspects in mind with any task, project or campaign in hand.
SERVICES & EXPERTISE
MULTICULTURAL MARKETS, with a strong focus on the Asian-American market. It’s more than looking and sounding good to these markets, it’s about being aware and understanding the cultural sensitivities. It’s about communicating your message right the first time and all the time.
ADVERTISING – brand iDentity (logo, collateral, promotional), media planning & buying (print, digital, radio, outdoor), graphic design, web design & development, copywriting, video production. Our boutique agency is run on lasting business partnerships with freelancers and contractors who are the best in their respective fields, providing our clients the best works by well-qualified team members versus what’s available.
MARKETING – consulting, internal auditing and training, campaign establishment, sponsorship development, event sponsorships, business partnerships and relations.
PUBLIC RELATIONS – press releases, press kits, social media, promotions and launches, event planning and coordination
We are grateful for the opportunities to have worked and work with some pretty amazing brands in areas of the arts, fashion, music, nonprofit, retail, restaurant, auto, entertainment, insurance and more:
RED Cents is exactly that. They are my 2 cents, a weekly column of my thoughts, opinions & advice based on my 6 years of owning & running RED iD Agency, a decade in the marketing industry & 32 years of learning.
I started this agency when I was only 25-years-old, and the agency and myself have evolved and changed with it. I’ve had the opportunities to work with many different clienteles, from individuals to large companies. Every client, every iDentity is different, but the RED approach is always the same.
I know what it means to dream big…and fail and then to dream bigger and succeed.
April 1, 2014 – The only fool on April Fool’s Day is one who loses sight of the big picture. We’ve all been fools at some point, including myself. With every situation, good or bad, and with every step along the way, I try to remind myself what I’ve accomplished, where I’ve come from, what I’ve learned from it and most importantly, where I’m going.
Where you’re going is your vision, the big picture. This is what should drive you. ”Let your passion drive you,” he said. Marty Haag was a college mentor of mine and lucky me to have known him because he was a great man and was considered to be one of the greatest local TV news directors of all time.
The big picture is being aware, learning and growing from it. This is a nonstop process and not everyone has the heart to do it. It takes heart and sweat. Most of the time, if not all the time, it’s the heart that carries my every sweat. And believe me, there’s a lot of sweat. It’s not all glamorous and quite frankly, I wouldn’t have it any other way…it’s the most awesome feeling when you’ve worked so hard for something and it comes into fruition…and you know you deserve it.
Let yourself deserve it. Celebrate a long the way because it’s yours to celebrate it. Having your own business is not only owning it but owning up to it, owning up to your big picture. Once you lose sight of that, you’ve lost sight of why you’re playing the game.