RED makes individuals, corporations and organizations’ ideas and concepts shine RED – elevating them to the next level. It’s a beautiful thing.
Our results-driven approach is the same with every client. We start with understanding our client’s vision before we create a plan (or campaign) combining our capabilities and network of business partnerships to paint that vision bright RED.
We’re many shades of RED. We believe that marketing, advertising and public relations areas must work alongside and with each other in order for a business to establish its solid iDentity and business foundation for growth. We keep all three aspects in mind with any task, project or campaign in hand.
SERVICES & EXPERTISE
MULTICULTURAL MARKETS, with a strong focus on the Asian-American market. It’s more than looking and sounding good to these markets, it’s about being aware and understanding the cultural sensitivities. It’s about communicating your message right the first time and all the time.
ADVERTISING – brand iDentity (logo, collateral, promotional), media planning & buying (print, digital, radio, outdoor), graphic design, web design & development, copywriting, video production. Our boutique agency is run on lasting business partnerships with freelancers and contractors who are the best in their respective fields, providing our clients the best works by well-qualified team members versus what’s available.
MARKETING – consulting, internal auditing and training, campaign establishment, sponsorship development, event sponsorships, business partnerships and relations.
PUBLIC RELATIONS – press releases, press kits, social media, promotions and launches, event planning and coordination
We are grateful for the opportunities to have worked and work with some pretty amazing brands in areas of the arts, fashion, music, nonprofit, retail, restaurant, auto, entertainment, insurance and more:
RED Cents is exactly that. They are my 2 cents, a column of my thoughts, opinions & advice based on my 6 years of owning & running RED iD Agency, a decade in the marketing industry & 33 years of learning.
I started this agency when I was only 25-years-old, and the agency and myself have evolved and changed with it. I’ve had the opportunities to work with many different clienteles, from individuals to large companies. Every client, every iDentity is different, but the RED approach is always the same.
I know what it means to dream big…and fail and then to dream bigger and succeed.
October 16, 2014 – Happy National Boss Day! I had compiled a list of top 9 things that I’ve learned from doing and living business everyday.
1. What you do & don’t do speaks of your character.
I’ve learned that clients, accounts and projects that I take on and work with are a representation of me. I’ve learned to say “no” to business when it just didn’t work with me and the agency. You have to believe in what you’re doing and be excited about it to truly do your best. If you’re not giving it your best work than you’re not doing a service for your client and/or yourself. What you do and what you work on (or not) represents you.
2. Without failure, you can’t have great success.
No one likes to fail, period. But sweetie, it is inevitable especially if you’re truly challenging yourself, taking risks and being innovative and daring. I was afraid of failure and even didn’t like hearing the word, but I’ve come to accept the whole idea of it because I know that without it, I won’t have the opportunity to learn and do better. So, thank God for it because it humbles you quick and forces you to address the areas that can be better or be completely avoided in the future. And that is what you’re working for — the future. Know that the beauty that follows after falling flat on your face (and, it hurts) is that you’re going to be better and even great.
3. Everyday is an audition, an interview.
The way you speak, carry yourself and treat others is your future client, boss’s first impression. You never know who is watching, observing or noticing you or talking to you. We live in a world of 2 degrees of separation and most of the time, you just need that one great referral. 100 percent of my clientele are referrals, and it’s always from someone who knows me, knows of me or of the agency. Your next opportunity could be a smile away from happening. If you’re a hostess at a restaurant, be the best hostess ever. If you’re sweeping floors, make sure those floors are the cleanest its ever been. If you’re going to put your name or mark on something, make sure it’s the best representation of you. Trust me, it’ll pay off.
4. Remove the poisons in your life.
The truth of the matter is that there are good, bad, crazy and just outright ugly people. Negative people carry negative energy that can be contagious in your team or with you. Some people aren’t necessarily bad or even aware of their negativity so it’s not their intentions, but I’ve learned to be aware and recognize these individuals. In order to reach your goals, grow yourself and your business to its full potential, you need to remove the poisons, toxins and mosquitoes in your life. Surround yourself with people who supports and empowers you.
5. Be kind & give without recognition.
The rewards of simply being kind are more than you’ll ever imagine. It takes no effort and it’s the right thing to do. Everyone should find time in their busy life to give back to the community and to others AND to do without anyone knowing about it. The best and kindest works on those that no one knows about. This is character building.
6. Big picture thinking.
You’ll need this when things go bad or you’re having a meltdown. Don’t lose sight of why you’re working so hard. In every step or in every plan, think about how this works into the vision, the big picture of where you’re going or where you want to go.
Why not? Celebrate the small and the big because they were your efforts, sweat and heart. It’s yours to relish and celebrate in. Don’t shy away from being proud of your accomplishments because it might be “too much” for others. It’s your moments and it’s a beautiful thing.
8. Make time for people who matter.
We don’t have enough time but make the time because people aren’t forever. These moments with people who matter are worth more than a business meeting.
9. Don’t give up.
Take a breather, take a break, take time off, step back, recuperate, reevaluate or reexamine the plan, your goals or the process to get there but don’t give up. It’s always when you’re about to give up that everything makes sense again.
April 26, 2014 – I had an epic week, just epic, and I know that word is overused, but it best describes my week of what I call Nguyen-ing moments. There are winning moments and then there are Nguyen-ing moments!
My agency coordinated and hosted a Press Preview Night for the upcoming Thai Culture & Food Festival, and it was just amazing on so many levels. We had invited members of the Dallas press to the temple to get a preview of the festival. This was quite a feat because it involved many layers and for each team member to rock their area, from the set up crew, food preparations, temple tour, dance performers to getting the members of the press to attend and stay. View photos of the evening by clicking here.
Public relations is an art, period. It is not easy ever to get press out to any press preview so I was ecstatic to have 15 from most of the major media represented, including NBC 5, WFAA Good Morning Texas, Dallas Morning News, D Magazine, Dallas Voice, DFW Style Daily, Clear Channel, Austere Magazine, Selig Film News and CraveDFW.
Good things happen in threes. I’ve been on cloud nine just thinking about the killer night but when I got confirmation today that a dignitary will be joining the festival’s opening ceremony, I literally squealed out loud! I’m hush, hush about it until I send out the official release to the media.
Lucky #3 is that I’m speaking at the Union of Vietnamese Student Associations 2014 Leadership Summit surrounding their theme “One Seed, Endless Possibilities,” and I expect to motivate, inspire & empower them.
April 1, 2014 – The only fool on April Fool’s Day is one who loses sight of the big picture. We’ve all been fools at some point, including myself. With every situation, good or bad, and with every step along the way, I try to remind myself what I’ve accomplished, where I’ve come from, what I’ve learned from it and most importantly, where I’m going.
Where you’re going is your vision, the big picture. This is what should drive you. “Let your passion drive you,” he said. Marty Haag was a college mentor of mine and lucky me to have known him because he was a great man and was considered to be one of the greatest local TV news directors of all time.
The big picture is being aware, learning and growing from it. This is a nonstop process and not everyone has the heart to do it. It takes heart and sweat. Most of the time, if not all the time, it’s the heart that carries my every sweat. And believe me, there’s a lot of sweat. It’s not all glamorous and quite frankly, I wouldn’t have it any other way…it’s the most awesome feeling when you’ve worked so hard for something and it comes into fruition…and you know you deserve it.
Let yourself deserve it. Celebrate a long the way because it’s yours to celebrate it. Having your own business is not only owning it but owning up to it, owning up to your big picture. Once you lose sight of that, you’ve lost sight of why you’re even playing the game.